About Us

The Entrepreneurship Club of Reichmann University is one of the largest student entrepreneurship clubs in the world and serves as a significant milestone for the establishment of the Adelson School of Entrepreneurship.

The club consists of five main activity centers:
Programs, conferences, meetups, accelerator, and the spotlight of the club – The pitch night.

Our vision is to provide an innovative platform that encourages learning of entrepreneurship among students, alongside their academic studies- to influence, develop, create and promote opportunities, innovation, and initiative amidst the participants.

We are committed to providing a supportive and inspiring environment that delivers resources and tools for the development of entrepreneurship, through weekly meetings, conferences, events, lectures, seminars and opportunities for collaboration with leading companies and key figures in the industry.
The entrepreneurship club is a central place for network and cooperation between students, graduates and the industry.

The programs of the Entrepreneurship Club allow all students from various degrees to expand their knowledge and experience in subjects that intrigue them beyond their academic hours. Every year thousands of male and female students apply for the numerous programs.

The entrepreneurship club was established by students for students.

The Management Team

Shir Shani

Club Chairperson

I am a Computer Science and Entrepreneurship student in the Honors Program of the Adelson School of Entrepreneurship. Throughout my studies, I have served as a mentor and coordinator during Orientation Week, managed the Up-Rise accelerator, participated in the Hoffman-Koofman Leadership Program, and volunteered with the Queen B organization. In addition, I worked as a software developer at Voltify, and in the past, I co-founded two ventures: Gymy and a social initiative called Ovi HaKora

In the army, I served as a Planning Officer in the IDF Operations Directorate, and today I continue to serve in the reserves as an Operations NCO in the IDF Operations Division.
This year, I have the privilege of leading the Entrepreneurship Club

Shani Aharon

Vice Chairman

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Gal Atzmon

Programs Manager

I am a second-year student of Government, Diplomacy, and Strategy. I was born and raised on Kibbutz Mishmar HaEmek and currently live in Tel Aviv. I work at Unleash, and beyond work and studies, I’m an avid sports fan — whether playing, training, or watching
This year, I have the privilege of being part of a high-quality and unique academic initiative like the Entrepreneurship Club
I strive to bring my passion for action and to add value to everything I take part in

Michal Shoris

Head of Brand Team

I am responsible for managing social media, creating content, analyzing data, and planning digital marketing strategies
As a Communication student, I combine my passion for marketing and strategy within my role on the marketing team
I work as a Sales Manager at an English-learning company, and I strongly believe in the importance of broadening one’s horizons. I enjoy traveling in Israel and around the world, which enriches my perspective and fuels my creativity in the field of marketing
Working on the club’s marketing team connects my passion for marketing with my desire to be part of a dynamic and challenging environment. Each day brings new challenges and opportunities for both professional and personal growth

Noa Paster

Website Manager

I’m a third-year Business Administration student specializing in Digital Innovation
In my first year, I managed the budget for the Pitch Night startup competition under the Entrepreneurship Club, and in my second year, I continued as Head of Marketing
This year, I’ve taken on the role of managing the club’s website, with the continued  guidance of the legendary Ron
I live and breathe Instagram, TikTok, and social media, and I’m always looking for creative ways to tell a story through content

Shiri Izhaki

Brand Team

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Daniel Pinkasovich

Brand Team

I’m 27 years old and a second-year Communication student specializing in marketing
After participating in the M-Club last year, this year I’m excited to join the Brand Management Team of the Entrepreneurship Club
I’ve always loved photography, advertising, and social media management
In my free time, I enjoy traveling the world, dancing, and playing tennis
I’m looking forward to an exciting year ahead

Nir Frost

Head of Innovation & AI Team

I am an Economics and Entrepreneurship student in the honors programs of both faculties. In the past, I worked as the right-hand to the CEO of the Malgo & Malbar restaurant group and completed an internship as an AI specialist at a startup in Berlin. Today, I work at a startup called Mebook in a business development role
In parallel, I am the founder and director of the Israeli volunteer organization “In Ido’s Path,” supporting the Maya communities in Guatemala. I serve in the IDF reserves and am a graduate of the Galil Elyon pre-military academy

Yarin Layani

Innovation & AI Team

I’m a third-year Economics and Entrepreneurship student, a bartender, and a handstand enthusiast. I’m a strong believer in the power of artificial intelligence and have been applying it to various projects in recent years. I have hands-on experience building recommendation systems for entrepreneurs, developing automation tools to streamline decision-making processes, and creating datasets for data analysis

Tal Frankenthal

Innovation & AI Team

I’m a third-year student of Computer Science and Entrepreneurship. Beyond my studies, I’m especially fascinated by the world of artificial intelligence – I love exploring new tools, experimenting with advanced technologies, and pushing the limits of AI that  is already transforming our lives

In addition to technology, I’m a fan of extreme sports, especially diving. I’ve had the chance to dive in many places around the world, and my biggest dream is to dive with whales

Gili Yorkevich

Operations Team

I’m Gili, a psychology undergraduate student entering my final year. I’m 26 years old, live in Herzliya, and I absolutely love dancing, producing events, and spending time with my friends. It’s a great privilege to be part of the Entrepreneurship Club’s headquarters, especially in a role I truly enjoy. We have an amazing year ahead, and most importantly, I hope for the safe return of all the hostages.

Maya Ron

Community Team

25 years old from Tel Aviv, a fourth-year Computer Science and Entrepreneurship student. She works as a student software developer at Amazon and serves in the reserves as an Operations Officer in the IDF command center. She participated in a student exchange program in Germany. She loves reformer Pilates, traveling, good food, and spending time at the beach.

Lior Aidan

Organizational Consultant

Holds a master’s degree in Organizational Behavior and Development, Organizational Management Consultant and Group Facilitator at NGG Group, and Teaching Assistant on campus.

Ofir Mor

Strategic Consultant

I hold a bachelor’s degree in Computer Science and Entrepreneurship from the International School, and I work as an AI Solution Engineer and Head of Development at a media company. Over the past year, I served as the Head of Programs of the Entrepreneurship Club and as the Director of the Internship Program in collaboration with NICE. This year, I will continue contributing to the organization as a Strategic Consultant


After serving in a special unit in the Intelligence Corps, I bring experience in team, project, and process management across  various roles and environments

Advisory Committee & Academic Support

Dr. Yossi Maaravi

Dean of the Adelson School of Entrepreneurship & Co-Founder

Dean of the Adelson School of Entrepreneurship at Reichman University, co-founder of the venture capital fund Runi Ventures

Ofir Richman

Manager of ASE HUB & International Programs

Faculty member at Reichman University, academic director at the Google Reichman Tech School, and senior strategic branding and marketing consultant

Dana Barda

Dean's Office Manager & Head of Operations

Dean’s Office Manager and Head of Operations at the Adelson School of Entrepreneurship

Academic Partners